Selling Your Condo in Ottawa in the Winter

If you’re cautious about selling your Ottawa condo during the winter season, you’re not alone. You’ve probably heard that the winter is a slow season, that people typically aren’t looking to move, or that you’d be wise to wait until the spring. However, that isn’t always true. Let’s break down some of the pros and cons of selling your condo during the winter season.

Pros:

Although there are fewer buyers shopping in the winter season, those who are are more serious about finding a home. You can assume if they are looking during the winter ‘slow’ season, that it is imperative they move relatively soon! Because of this, you may actually get away with fewer showings and more interested parties earlier on.

Because the winter market is slow, you’ll also have fewer competitors in your specific market. During the spring, you may find that plenty of condos similar to yours are on the market. In the winter, you may be the only one, meaning you’ll have more interested buyers coming right to you.

Another benefit of starting your journey to sell your condo in the winter is it gives you more time if you need it. If after meeting with your real estate agent you realize you’d like to upgrade the floors for example, even if it takes longer than expected, the market is heating up as you do it, so you’ll still benefit from an easier sale. If you decided to do the same in the summer, you might have the opposite.

Finally, after the holidays, we typically see an increase of people browsing for new homes. It’s a great time to be on the market because your home will be seen by a large number of people who are getting started on their buyer’s journeys!

Cons:

Despite these benefits, there are definitely some ways that selling a condo in the winter is difficult. First and foremost, the exterior of your building and any outdoor amenities may be hard to photograph for your listing. You may be able to bypass this if your real estate agent has previously listed a home in your condo, or if they have connections to the building and can access photos from the initial marketing of the building. Snow and ice typically don’t perform well, and some outdoor amenities may be totally closed off.

A second issue with the snow and ice is keeping your home clean while potential buyers visit for showings or open houses. A pro tip from our team, get a large and thick rug for your front entrance to give people adequate space to remove their shoes!

Although fewer buyers mean more serious buyers, it also means that your property may be on the market for longer than you’d like. If you’re looking for a quick closing, you’ll need to work with your real estate agent to create a plan to try and get that done.

Winter is also cold and flu season, meaning you may find more showings getting cancelled, and you may be at a larger risk of getting sick by welcoming so many people into your home. We always offer our clients hand sanitizer for all showings and open houses, but there is definitely more risk during this season!

Overall, there is no one perfect time for everyone to put their property up for sale. If you are considering selling, the best thing that you can do is work with an expert realtor who can help develop a plan for you and your property based on your needs! Whether you’re prioritizing a high-priced sale, a quick closing, or are just testing the waters… working with an expert will help you ensure you’re making all the right choices.

The Ultimate Guide To Selling A Condo In Ottawa During COVID-19

Ultimate Guide To Selling A Condo in Ottawa During COVID-19

Things are certainly not normal in 2020 and with the threat of COVID-19 not going away anytime soon, it has really pushed us to adapt to a new normal. Since real estate agents were deemed essential in Ottawa, our main focus has been conducting business safely for our clients who need to sell or buy.

Selling a property is stressful enough, adding COVID into the mix really turns it up another level. Our team's main goal is to provide a smooth selling experience while keeping everyone as safe as possible. 

Preparing To Sell During COVID-19

Decluttering and depersonalizing - Think about packing away as much as possible without what you need to live during that period. Closest, storage space, kitchen cupboards, bathroom, etc. We want to make every space look as large as possible. Keep in mind that this is the time to start ordering some boxes and packing supplies - but don’t do it last minute as the virus can live on cardboard for up to 24 hours. Doing this first will also make it easier as you move forward. Make sure to mark all of the boxes accurately on the outside so that if you need to find something it is easier - trust me, this takes time, but it is worth it! If you want to go the extra step of creating a master list of what is in each box so that you can easily find it instead of moving all of the boxes around. 

Staging - If you are considering staging, remember that how a home is used has changed since COVID and it should be reflected in the staging. Home office work areas, child care spaces, etc. One of the main reasons why we always suggest working with a professional, again, the buyer’s needs have changed with COVID, how is that reflected in your space?

Renovations and repairs - Let’s cross off the to-do list of repairs! Typical lists include caulking around sinks, tubs, and/or showers, painting (especially trim and corners too), cleaning your patio or balcony (removing the grime and any cigarette butts thrown down). Is their grout missing between tiles? Don’t forget those hard to reach or specialty light bulbs (check the hood fan) that are out and need to be replaced.

Speak with your Mortgage Broker - If you are planning on buying at the same time, you should already have started a conversation with your mortgage broker. Buying or selling first? It all depends on the market that you are leaving and the market that you are looking at heading into. There are many different “sub-markets” in Ottawa!

Collecting all of your bills and documents - This is a perfect time to collect and put together all of your documents for your property. This includes; Utility and tax bills, any appliance manuals and warranties, mortgage documents, property survey, any receipts for renovations or maintenance (furnace cleaning/service, etc.), and the last AGM package and any notices from the condo board. If possible, 12-24 months (or more) of bills would be best. We want to paint a full picture of the love that you have given the condo or house while you have lived there. The more confidence you can provide a buyer, the better prepared they will be when putting together an offer.

Vacant? Go live in a hotel/cottage/etc.? Are you planning on living in the condo while you are selling? Is there a chance that you can move into a hotel for a week? Depending on where you are located and the pricing strategy of holding off offers until a certain date/time, you might benefit from living in a different space. Again, there are going to be endless numbers of people through your home, and the less exposure that you have, the better. This saves you from having to worry about cleaning and disinfecting when you arrive, etc.

Cleaning - Before hitting the market, it would be wise to do a deep cleaning. We want to ensure that the condo shows the very best that it can. Don’t forget bathroom vents - they always seem to be forgotten - AND - change the HVAC filter and clean the area with a vacuum. 

Marketing Preparation - Once the home is ready to go, we get our team of marketing professionals to work. This includes stunning HDR photography, 3D tours, and videos, floorplans, etc. All of our copy (written property descriptions, headlines, and website wording) is created and refined. Everything that we do is focused on digital online marketing, which is more important than ever. Open houses (which are currently banned - at least for the time being) are soooo 2019! Note: Any of our hired professionals that enter your property are required to wear new masks, gloves, and booties while they are inside your property, along with declaring that they have not had any exposure or any symptoms. If not, they will not be allowed inside.

Offers and Paperwork - All of our paperwork and any offers that we receive will be able to be signed digitally using a secure platform that meets or exceeds stringent global security standards, and is even ISO 27001 certified (The highest level of global information security assurance available today).

Pre-Inspection - If your property is expecting multiple offers and is a strategy that we choose to do, then we might decide to do a pre-listing property inspection. Typically this helps any buyers feel more comfortable bringing an offer without the inspection condition.

Being On the Market

Safety precautions - Now that the condo is listed, buyers are going to want to view it in person. We have shifted to a new normal which includes a safe way to continue to show and view properties while keeping everyone safe. We always begin with as much “virtual” as possible. This includes virtual 360/3D tours, floorplans, and making sure that any interested buyer has seen these and spent time virtually looking around the property. Our main goal is to eliminate the nosey neighbours and uninterested/unqualified buyers.

Disclosure - While we ensure that every buyer and agent does not have any symptoms or been exposed to anyone with the virus, we also do the same for you - if you are staying at the property. We want to provide a safe environment for everyone - you, our team, and any possible buyer and buyers agent that visit the property. We have a quick online form that you fill out which takes less than 30 seconds every other day.

Showings - Before any in-person showing can take place we pre-screen each buyer and their agent to ensure that they haven’t been exposed or showing any symptoms of COVID-19. We ensure that each buyer has seen the online tours, is qualified, etc. We have limited the amount of time for any in-person showings down to 30min (vs the previous one hour that we used to allow), limited the number of buyers in at one time (often two adults, no kids, and one agent only), and no longer allow multiple groups in at the same time. We have anyone enter the property not touch anything, and ask that everyone sanitize their hands before entering the property and wear a mask while inside the property.

Showing Notices - Anytime a showing is requested on the property, a notification will be sent directly to you from our online showing program. This program allows you to receive an email, or txt anytime there is a requested appointment and gives you the chance to accept or decline the showing. If the property is vacant, we will typically set the notification to only notify you, not approve showings since the property is vacant. 

Tenants -  If you have a tenant in your Ottawa property, it is not possible to guarantee vacant possession, let alone even force tenants to allow showings. The LTB office is closed and landlords are not allowed to evict tenants. If the property is to be owner-occupied, we will have to decide on the best selling strategy, which might include waiting.

Feature Sheets - Now with COVID, we have stopped printing physical feature sheets to be left at the properties and have converted them to a digital flyer that the showing agent is able to send to their client or print if they choose. One less thing to be touched inside the home, and one less thing to spread the virus. Now that these are digital, we are able to put much more information on one than we could before. 

Offers and Closing Period

New Clauses and Conditions - COVID-19 has added a lot of uncertainty to the process and you are almost guaranteed to see some COVID related clauses in any offer. While now, some of these are not required as they might have been in early March, we don’t know what might happen and we want to make sure that you are protected. We are also seeing buyers asking for things like cleaning and sanitizing, etc.

CERB and Impact To Buyers - With many workers losing their jobs or going on CERB, it has started affecting how banks/lenders will provide a mortgage to them. There are many stories about buyers having a mortgage denied the day before closing because the lender found out the buyer was laid off and is on CERB. Our job is to understand the process and risks and ask extra questions to ensure a smooth selling experience. 

Meeting With Lawyer - Many or almost all lawyers now are doing virtual meetings and digital signatures. While things might be changing as we move forward, you have the ability to safely meet with your lawyer. All of our choice lawyers are meeting virtually and using digital signatures.

Getting / Releasing Keys - Since COVID started most of our offers now require the keys to be left at the property in a secure lockbox. Lawyers have preferred this option to lessen the amount of people touching keys and simplifying the process.

Moving

Boxes and Supplies - Make sure that you order any moving boxes and supplies earlier. Plan ahead so that you can limit the number of trips that you take to the store. Remember that COVID can live on cardboard for up to 24 hours, so don’t use boxes from friends or big box stores. Every business is impacted and making sure you have what you need will help simplify the process.

Picking Movers - Hiring movers? Spend extra time doing your homework on picking the best moving company to fit your needs. Ask what safety precautions they take (gloves, masks, booties, etc.), and if they have any tips to help the process.

Smart Packing - When packing boxes, try to create an easy space near the entrance, to store items, so that movers spend less time walking throughout the condo. 

Cleaning - Are you doing a post-move cleaning as part of the offer? Ask if you can get a deal if they clean your new space too. Again, ask what measure the cleaner takes (mask, gloves, booties, etc.) while inside the property.

Thinking of selling, or would like to learn more about your options? Let’s chat. Fill out the form below.

New - Personal Protective Showing Kits

With the new reality of COVID-19, and the need to safely buy and sell Ottawa real estate, we have put together these new Personal Protective Showing Kits for our clients. Each kit will allow the client to be protected, and provide protection to the seller of the property. Each kit contains a single disposable face mask, a pair of biodegradable nitrile gloves, two Alcohol wipes, and a pair of disposable foot covers.

Our goal is to provide a safe experience for our clients, the public, and our team members.

Questions about selling or buying during this time? Lets chat!

When Is The Best Time To Sell My Ottawa Condo?

Of the top questions that I get asked is regarding when is the best time of the year to sell a condo in Ottawa. While the answer will vary depending on your specific situation, let’s dive deeper into the general answers.

Most people are aware that the busiest time of the year for real estate (when most transactions take place) is the spring, followed by the fall, summer, and then the winter. This is when most listings are typically active, and when most buyers are out looking. 

However, that is generally based on the standard residential freehold buyer. Think traditional family with two kids and a dog buying a suburban home. This freehold buyer or seller is very different than the standard condominium buyer or seller in Ottawa. The freehold buyer and seller and thinking about timing the move with the kids' school year. Simply put… they want to move when it is easier for them and their family. While the majority of condominium buyers don’t have kids or even a partner to be concerned about - their lifestyle is very different. Even holidays and vacation - the condo buyer treats the holidays differently and goes on vacation differently, than the typical residential buyer. December is usually one of our busiest months with condo sales! We find that condo buyers are out with holiday parties, visiting friends/colleagues, and seeing the lifestyle that they don’t currently have. They are getting that itch to move, to upgrade.

I have a silly saying that there is “no snow in condo land”, which essentially means that condos are not affected by snow, unlike residential freehold homes. Many buyers would never buy a home in the winter - you can’t see the roof, can’t see the yard, who knows maybe there is a huge hole in the yard. While with condo’s that doesn’t affect you. Often the views in the winter are even more magical (especially at night when it is snowing). 

Location can even play a heavy role in timing. For example, usually July and August can be absolutely crazy for condo-buying that is located within walking distance to Ottawa University, Carleton University, and Algonquin College, as parents are trying to find a condo for their kid. While the freehold market is on summer break and things are usually very quiet. 

Often your situation will specify when you will need to sell. Depending on if you are up-sizing and have already purchased and need to align your moving dates. Maybe you are being transferred for work? Maybe your tenants just gave their notice, and you don’t really have the ability to sit with a vacant unit for four months trying to “time” the market. Maybe the tenants have kept the unit in very bad shape and you will need the unit vacant before listing it for sale.

Maybe you have the luxury of not needing to sell? Maybe it will depend on the market and if it is a seller's market or a buyers market? Right now in Ottawa, we are in a seller's market and for someone thinking of selling it can be prime to take advantage of the market.

When you are thinking of selling, we start by deciding who is most likely to be the purchaser of your condo. Investor? Owner-occupier? We break down the demographics for the building (age, income, sex, etc.) to help us craft possible options. A brand new 400sqft condo downtown will be a very different buyer than a 1200sqft condo that was built in 1970 located in Kanata. Not only does this help us when helping you decide when the best time to sell could be, but also how we market to that person (or groups if there could be more than one). It becomes more of a proven science than a shot in the dark without any idea of the target.

Want to chat about selling your Ottawa condo? Fill out the form at the bottom of the page.

Sellers Guide To Condo Assignments In Ottawa

Did you purchase a pre-construction condo in Ottawa, and are looking for a way to sell before your closing? You might have heard the term assignment, or seen units that are being sold as “assignments”. While not an easy task, an assignment can provide you with the ability to sell your “condo” without needing to close on it.

What is an assignment?

An assignment is a transfer by the Assignor (original purchaser) of the original Agreement of Purchase and Sale to the Assignee (new buyer). This means that they are not selling or buying the actual condo, but rather their interest in the deal. The Assignee is buying the ability to become the Assignor. You often hear assignments referred to as selling “paper” or selling the deal.

Why do condo assignments occur?

Condominium assignments typically occur for a few reasons. Often, the original condo buyer has had a change in circumstance and no longer wishes to close on the condo. a.k.a. partners, babies, pets, jobs, etc. The buyer might not have the funds to close or be able to secure a mortgage. Sometimes the original purchaser was a speculator who purchased with the intention of assigning the contract to profit from the increase in price or value.

Why can it make sense to assign my condo?

Money. One of the largest reasons it makes sense to assign your condo is that you don’t have to close on it. You don’t need to secure a mortgage and you don’t need to pay the closing costs. The new buyer will take on the builders adjustments or development charges. We have seen builder APS that states an additional 5% deposit payment on occupancy. If occupancy has not yet occurred, it would be the responsibility of the new buyer. The new buyer would also be responsible for the Land Transfer Tax, any interim occupancy fees, etc.

HST. You don’t have to worry about the HST rebate qualification.

First Time Buyer? If you are a first-time buyer, you would retain your status for the next purchase and be entitled to the credits when you do buy and take possession on some other property.

Why might it NOT make sense to assign my condo?

Restrictions. Marketing restrictions are often put in place by the developer when they allow the assignment. This can include restrictions to marketing the condo assignment on the MLS or even advertising it online. This alone can make the process very difficult. Thinking of advertising anyway? Builder contracts often state that if the assignment is advertised online, the builder can cancel your contract and keep your deposit. Not worth the risk.

Cost. Even though you are not closing on the property, there are still fees that you are responsible for. A builder will often impose a fee to allow you to assign your condo. This can range up to $8,000, plus charge their solicitors' fee’s (we have seen up to $2,000). You will likely have to pay a real estate commission (unless you find a buyer yourself). Plus your lawyer will charge slightly higher legal fee’s since the process is more complicated.

Tax. Any profit made will be taxed as a capital gain unless you are in the business of buying and selling real estate, in which case it will be treated and taxed as income. Yes, there was a time when you could get away with this, however, CRA has cracked down and is paying attention to real estate transactions. While these do not get registered on a title, assignments are still handled by the builder and are able to be caught by CRA.

Responsibility. Builders will always include a clause that states the original buyer is still responsible if the new buyer does not close. While it might originally seem like you are completely off the hook, the last thing you want is to find out that you need to close, or are responsible for the default of the assignee.

Top Dollar. While every project and unit is different, selling a unit without the ability for the buyer to see inside, or while a building is not fully finished can hold back the full value of what you can sell your condo for. For example - It is really hard for a buyer to get an idea of what exactly they can expect if the amenities are not finished, especially if the buyer will be an end-user. As well, there might be increased competition due to a surge of units.

Important things to know about condo assignments

Builder Approval. The first step in assigning your condo is finding out if the builder is allowing assignments. This is necessary because most original purchase and sales agreements have restrictions regarding assignments (or listed separately in a schedule). If the builder will consent to an assignment, the builder will need to provide written consent. This consent is usually a condition of the assignment agreement.

Deposit. Assignors typically want their money up front (this includes the original deposit(s) paid plus any profit) and wish to be out of the deal once the assignment agreement is firm. This is usually not practical because most buyers require a mortgage to fund the purchase and they will not get their mortgage until the building is registered and title can pass to the property. Expect the deposit to be held in trust until closing.

Time. Aside from the time, it will take to find a buyer and negotiate the details, you should plan for a number of days before the assignment deal is firm. Both lawyers (yours and the new buyer) will have a condition to review the documents - usually five business days or so. The buyer will want a condition for financing, which can be five business days or longer. Keep in mind that convincing an institutional lender to lend based on an assignment price is not as straight forward as normal financing. There are few sales for appraisers to base the new value on. And finally, you will need developer consent, which could take up to two weeks (or longer sometimes!), regardless if you had already asked before you started or not!

The world of condo assignments is a difficult and tricky one. If you are looking to get more information about assigning your pre-construction condo in Ottawa, fill out the form below and let’s chat.

Tips For Selling An Ottawa Condo In The Winter

Thinking of selling your Ottawa condo in the winter does pose a few different problems that are not usually addressed in the freehold (suburban house) market. Here are some tips to help you sell when there is snow falling outside!

- Remove Boots Sign. While you don’t have to deal with snow, the buyers did just walk outside and to the building. Most of the time they have boots that are covered in salt and snow. While it would be obvious that one would remove them before walking around (bonus points for leaving boots in the hallway during a showing), some still don’t. Remind them with a small sign at the entrance. It certainly helps! We have a sign that we put at every listing to help remind people!

- Proper sized welcome mat. When walking inside a unit, and we are trying not to step off the mat, it can be difficult, especially if the mat is too small. You can get large mat’s at Costco or Home Depot (and then trim them with scissors to fit perfectly). Last thing you want is the first impression of the condo to feel too small! Plus use a new, clean, quality one!

- Lights! Winter brings dark rooms, and an early setting sun. Make sure that lights and switches make sense to a buyer walking in. If a room does not have a light, then make sure you find a lamp for each space and room to ensure that it can be seen after dark.

- Light bulbs are all working! A simple one, but I see it too often, where only one bulb works and it doesn’t show the space as best as it can. Bonus: have all of the bulbs in the unit on the same light “colour” - such as daylight or warm white.

- Leave lights on! While it is not as eco friendly as we would like, if it is possible to turn all of the lights on before leaving the property will certainly show better.

- Turn up the heat! Again, this isn’t the time to be thinking of saving a few dollars. Even more important on a colder day, heat the condo a degree or two warmer than usual. It will help make the home cosy and comfortable to a buyer who was just outside in the cold.

- Make sure that the walkways on the outside of the building are shovelled and salted. In most buildings, the building caretaker or super is tasked with ensuring that the exterior area’s are safe and kept clean. Sometimes this means a few constant reminders to the condo board or even a gift card or nice gesture directly to the person who is in charge of the cleaning and maintenance.

- Does your condo have a balcony or terrace? Make sure it is shows the best that it can. This might mean shovelled (if you are able to remove the snow over the edge - without getting in trouble) or make a small pile if possible. Also think about having another mat, so people can go outside (most buyers wont for smaller or normal balconies).

- Do you have seasonal photos? Some views are very different in the winter vs summer. Especially for lower floors that are more impacted by trees for privacy. Leave these photos out for buyers to see. If you are able, get professional photos done in the summer - especially if you know that you will be selling in the winter.

Thinking about selling your Ottawa condo while there is snow on the ground? Let’s chat! Fill out the form below.

Top Condo Renovations for Maximum Return

A common question that I am asked is regarding which renovations will bring the best return when looking to sell an Ottawa condo or loft. Typically my answer can be very specific to the unit, however, there are some general ideas that you should start with.

1. Painting. Without a question, one of the most common things that is suggested to a client is a fresh coat of paint on the walls and trim work. Sometimes there are hairline cracks in the ceiling or scuff marks on the trim, and for the cost, it is the typically the best thing you can do to prep the condo for sale. A nice light grey goes a LONG way!

2. Kitchen. While not usually the cheapest option, more units around the city are starting to have slightly dated cabinets and counters. While replacing the counters is (essentially) an easy task, replacing the cabinets is a serious overhaul and a lot of work. However, depending on the unit and the cost it can make a HUGE difference in the unit. Remeber that a condo doesn't have numerous rooms or places to spend money - so having the main room look its best does a lot for sale price.

2.5 Parts of the kitchen. Even replacing the handles or painting the cabinets will give a fresh and serious change to the space. You don't always need to spend a boatload of cash to get results. 

3. Flooring. One of the first things most buyers notice when they walk into a unit is the quality of the flooring and the shape that it is in. Do you have carpet? Has the dog put deep scratches all over? Shoe or furniture imprints throughout the unit? These are a huge turn off for most buyers. Resist the urge to throw down low-cost laminate flooring, as it doesn't last. However every unit and budget is different.

4. Bathroom. Similar to the kitchen, there are not many rooms to spend money in a small condo. However, a new cabinet, mirror, or sometimes even just a shower curtain will go a long way in revamping the feel of the en-suite bathroom and can cost a lot less then in the kitchen. Some "modern" buildings from the 2003-2005 era have a very "interesting" yellow mustard tile - again, a huge turnoff for buyers.

5. Closet System. One of the first things we did in our condo was to remove the current standard "builder" closet and replace it with a closet system. This allowed us to fit two to almost three times the amount in the same space. It completely changed the way we were able to use the space and in a condo, every inch counts. There are numerous options available from DIY at Homedepot or Lowes, to custom built options! 

6. CLEAN. Yes, it isn't exactly a renovation, but you would be surprised by the number of people who don't DEEP clean, or even just clean period before putting their unit up on the market. A buyer wants to feel like they can live there and they want to feel that YOU love living there. If you don't take care of the space it subconsciously tells them that you don't like it and that they won't either. Go crazy with the cleaning - it will pay for itself!

While every unit is different, these are typically what I seem to mention when a client is asking what the can do in order to increase the value for selling. Want to chat about your unit specifically or just get more information about selling your condo? I would love to chat and answer any questions that you have.

Top Questions to Ask When Choosing Condo Listing Agent

A quick Google search will reveal that there are about a million blog posts with the same "questions to ask your agent". How long have you been in the business, how many homes do you sell, what is your percentage of phone calls to sold signs... blah blah. Yes, these are great and you should ask away - the more you ask the better. That being said, here are eight questions to ask your agent when selling your Ottawa condo.

1. Do you focus on condos?
- You would have no idea the number of times I have heard wrong information given out by agents to clients about condos. Sure, we can't know everything - but even having a basic understanding should be expected. Example. I overheard an agent once tell his client that the condo fee rises the higher a condo is within a building. facepalm. Yes, my license allows me to sell a commercial property, and I have even taken a mandatory commercial property course - but I don't know everything about commercial deals and am not the best agent to handle a commercial deal. Condo living is different that freehold living, and buying/selling a condominium is taking freehold properties and adding extra complexities. The deals are done on different forms, there are extra conditions and clauses only for condominiums, and extra knowledge that you only know by "being in the trenches".

2. Have you sold my floorplan or sold in my building? 
- How familiar is the agent with your specific building? Some buildings I have sold every floorplan since it has been launched. Does the agent know where the amenities are and how to get around the building? Even details like having a good relationship with the concierge, security, or property manager goes a long way when we need something. 

3. Who is most likely to buy my condo? 
- One of the first steps when creating the marketing plan for each listing is sitting down and walking through who potential buyers are for the condo. Owner-occupied or investor? Older or younger. Married? Kids? Most buildings have a mix of people, but there is a general trend. Can the agent see the trend? Targeting these buyers, rather than wasting resources on buyers who are unlikely to buy it. Modern two story loft with stairs? Willing to bet it isn't being bought by an older couple looking to downsize. 

4. Other than units in my building, what units/buildings are our biggest competition?
- Having a knowledge of other units and other buildings will help you get a better perspective on the market and what to expect. Knowing that there are three hot units in a building across the street, will help when pricing. 

5. What are the largest issues we will have with selling the condo?
- You can't sugar coat everything and most places have something that isn't going to work for most buyers. Is it size? Is it the damaged floors? Is it the view, building, location, furniture, etc? Can you address it beforehand or mitigate the issues early on? 

6. How will you market the condo?
- Unlike a residential home, most buildings will not allow a for sale sign. Some buildings have banned open houses. The agent needs to have the tools (not just know about them) to sell in today's world. Facebook, Google, Instagram, targeted ads, VR.... what is the agent going to do in order to get in front of the right buyers? Do they have a plan to get the condo sold?

7. Do you do your own photography?
- The number of horrible photos that are used on the MLS blows me away. Hiring the best agent means having an agent who knows the value of highering a professional photographer. This should almost be the first question that you ask - it's that important. Have they done dusk shots? 

8. Do you have a handyman that has experience with condos?
- If you need any work done (such as replacing floors, or sometimes even painting), there are almost always extra steps that are needed before work can be done in the condo. Getting condo board approval is the most important, but even just keeping the neighbors happy can go a long way. Many trades are used to working on job sites that are loud and dirty, not in modern buildings with shiny elevators and neighbors who can hear everything. Some buildings have specific rules about construction waste or using the elevators.

Thinking about selling your Ottawa condo? I would love to chat more - fill out the form below!

Is The Fall A Good Time To Sell My Ottawa Condo?

NOTE: I don't mention the possibility of price changes. I don't have a crystal ball and not able to tell the future. Maybe prices will rise, maybe prices will fall. This article leaves price factors out of the equation.

Yellow school busses, #PSL, and football are all back which can only mean summer is almost over. This time of year we are finding people coming back home from vacation, back to work, and noticing that they would like to make a move before winter (aka the deep freeze).

A common question we hear around this time is from those who are thinking of selling, but are wondering if the fall is a good time to sell. Every person's situation is different, but generally the answer is yes. Typically the busiest time of the year is the spring/early summer, followed by the fall. This is when we see the most activity of people buying and making a move - more buyers!

Should I wait till the spring to sell my condo?
Some ask if it is worth it to wait till the spring to sell their condo. Depends, can you wait? (some can't - surprise baby (nine months isn't a surprise but you get the idea), divorce, tenant vacated...etc. If you have the time to wait use it wisely. Use this time to prepare the condo to show its best. Get an outside perspective of what is holding the unit back from showing a 10 out of 10. Are the floors scratched up, need a coat of paint? Maybe it is worth the cost to repair - maybe it is not. Typically people forget that staging take a week or more to arrange and have set up, all time that should use to plan.

Who is the buyer?
When I work with clients to list a condo for sale, I always sit and figure out who the potential buyer(s) will be. Is this an investment property, mature couple, young professional, etc. When you are looking at selling, think about that buyers life... Typically it is different than the standard family with two kids, so keep in mind the condo buyer isn't subjected to back to school season, and December holidays. While we are still impacted by weather (snow, cold, rain, etc) in Ottawa condo land, we typically still have buyers looking throughout the winter. Our buyers are not as affected by weather as much - "There is No snow in condo land!". Take a look at your life to get a sense of the possible buyer - do you travel during the summer, or visit family around holidays? Long weekends are usually very busy, or very slow - depending on the time of year! Use this to plan your dates!

SELL IT NOW!
For those who want to sell now a few things to keep in mind. While it is important to have the home prepared and showing as best as it can, it would depend on how long would it take to get there and how much effort you are willing to put in. You might only be willing to invest a certain amount of energy and time to getting it show ready. Don't waste time. If you are going to list now, don't waste a month - buyers are out looking now. Get it ready and get it listed.

So... Fall?
There is no clear answer since everyone is in a different situation. The fall is the second best time of the year to sell. So if you don't/can't/wont't wait another seven months - then give me a call and let's get things started. If you are thinking of waiting, or need a better idea - let's chat. I can help you decide what might be best, or what you are looking at. 

Condo Selling - 10 Tips For Selling Your Ottawa Condo

My top 10 tips for selling your Ottawa condo

Preparing your condo for sale should be done іn a prearranged and structured manner. Here are my top 10 ways to do so, in no particular order, as some might be more or equally important to your situation.

1: DE-CLUTTER - First and foremost. Creating the illusion of more space is a magical thing. An impression of a cluttered, messy space is certainly not. An open, inviting space is and will be more accepted than a messy, bogged down one. Put stuff away! This includes everything from remote controls, to laundry, to dishes, to movies, and video games. Also, some people think they can just toss everything into their closets as a quick fix. NOPE! If it seems like your closets are jam packed and ready to explode, the potential buyer will come up with an image of their belongings not fitting either. The main word would be purge. If you haven't worn it in a year, you don't need it. This is especially true for here in Ottawa where we have such different seasons, it helps to completely remove the off season items that are not needed. Summer shoes or winter boots, coats, hats, mits etc. This will really help free up some space!

2: DE-PERSONALIZE - Yes, everyone is impressed with your gleaming certificates plastered all over the walls, but when you're trying to sell, lose them. This goes for personal/family pictures, religious objects and so on. Potential buyers are already trying to get in the picture mindset of living there, so try and make it as easy as possible for this to occur. Someone might not like your property because of your tastes, beliefs or opinions, believe me - I have seen stranger things happen. Slowly comb through your condo and try to eliminate anything that is overly characteristic or personal.

3: AROMA - I'm sure you've read loads of articles and tips about baking cookies before an open house or showing. That is great, but do not over do it too much. Granted fresh cookies and febreeze does smell better than an avoided bathroom and four day old dishes, but we don't want the smell to be too overpowering upon entering. Remember, there are people with all kinds of allergies. Consider investing in a couple of soft tone glade plug-ins or candles. A nice, soothing, calm and continuous aroma will ease the minds of buyers and assist them in sticking around for a while.

4: FІRЅТ IMPRESSIONS - I figured I would follow aroma with this category. A great first impression is crucial in captivating a buyers interest. From a large reflective mirror, to a stunning piece of art, to a simple and open clear sight line of the view, use what you can to create a quick wow factor. This of where your eyes would shift upon entrance. Work on overselling the first impression and the buyers will be craving the full, interrupted tour. But remember, first impressions do start before actually entering the condo. Make sure your property management company is on the ball with providing a clean, inviting atmosphere.

5: STAGING - Vacant condo? If you are sitting on a vacant Ottawa condo, staging is something to think about. There is nothing more bland and unappealing than a lonely, vacant condo. Consider hiring a staging consultant to walk through the house. Remember, staging creates a lifestyle and existence that buyers crave and ultimately desire. For a fairly affordable monthly cost you could have an exquisite looking suite and really push for an offer. Staged condos do statistically sell faster than vacant suites so check out your options and use your resources. 

6: COLOR/TONES - Tone down the color. Eliminate any strong, dark, or personalized walls. You might like the bright red feature wall in the living area, but it will scare away a potential buyer. Dark colors actually squeeze the visibility out of the space and make it appear smaller. The key word is neutral. If you have to hire someone to come in and repaint the majority of your space, it will be worth it. Try a cool, modern and refreshing colour to liven up the area but consider how it will look with your accessories, art, etc. Don't go out and break the bank finding something nice that you adore, as the new buyer might have plans to paint over it again once they move in. Be resourceful yet practical.

7: AMBIANCE - Create an atmosphere that revolves around your target market. Part of our marketing is to walk through potential buyers and this will help when you are trying to style your condo. Create аn atmosphere that revolves аrоund уоur target market. Plug іn thе calming water fountain, flick оn thе fireplace and hit play on thе stereo. Remember whо уоu аrе trуіng tо sell tо thоugh. Fоr а stylish, urban condo set thе mood wіth sоmе upbeat house music. Fоr а quaint, large space utilize thе fireplace аs а relaxing focal point. Usе уоur discretion аnd channel thе energy оf thе space intelligently. Generate а fitting mood аnd еvеrуоnе will feel pleasant аnd аt hоmе whіlе viewing.

8: FOOD/TREATS - Wаnt people tо stick аrоund fоr longer? Graciously leave а snack tray оr sоmе sort оf offering fоr thе individual(s) interested іn уоur hоmе. Bottled water іs а great touch аnd а personal favorite. Тhеу mіght sее 3-5 properties thаt day, but thаt water shоuld lаst fоr а whіlе, аnd thеу will remember thаt іt wаs frоm уоu! Cookies, mints, gum, wrapped chocolate, еtс... аnуthіng аlоng thеsе lines іs а nice, thoughtful touch. Rеаllу wаnt thе wow factor? Gеt creative аnd consider sоmеthіng lіkе а catered open house!

9: SANS SMOKE/PETS - Тhіs category mау nоt apply tо еvеrуоnе, but іt іs tremendously іmроrtаnt tо сеrtаіn households. Іf уоu smoke, tаkе іt outside...and nоt lean оut thе window type оutsіdе, аll thе wау. Smoke іs sоmеthіng thаt ultimately lives іn уоur walls аnd will constantly bе lurking аrоund. Buyers definitely dо nоt wаnt thіs. Buyers wаnt tо thіnk thіs hоmе іs thеіr fresh start, nоt а second hand ashtray. Іf роssіblе, pets shоuld bе removed fоr showings аnd аlwауs fоr open houses. Аs buyers, thе lаst thing wе wаnt tо sее аrе stains оn thе carpet, pet hair, and/or а big litter box staring bасk аt us. Yоur pet іs а member оf thе family...remove thеm fоr showings аnd сеrtаіnlу clean uр аftеr thеm. Тhе main thing hеrе іs thаt уоu dо nоt wаnt а questionable issue іn thе bасk оf thе buyer's minds.

10: FENG SHUI - Аn intriguing ancient Chinese art form developed mаnу years ago. Feng Shui іs а knowledge whісh reveals hоw tо balance energies іn а space tо bring health, positivity аnd good fortune fоr thе individuals living thеrе. Тhеrе аrе nіnе quadrants thаt define dіffеrеnt areas іn уоur hоmе аnd life. Іf you're lооkіng fоr mоrе money, work оn уоur prosperity corner. Іf you're lооkіng tо improve уоur relationships thеn work оn altering thаt corner. Тhе list gоеs оn. Ву accepting Feng Shui іntо уоur life аt hоmе, уоu will create а natural flow аnd energy іntо аnу space. Еvеr hаd а good оr bad feeling uроn entering а property? Тhіs mау bе whу! Еvеn іf you're nоt selling, trу dіffеrеnt aspects оf Fung Shui іn уоur personal life...the rеsults соuld astonish you!

Thinking of making a move? I would love to help... Click on the button and lets start talking.

CLICK HERE to Contact Matt Richling About Selling

Thinking of Selling

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Written by Matt Richling

Matt is a licensed salesperson at RE/MAX Metro City Realty in Ottawa, Canada. Matt loves helping sellers and buyers find the perfect home that fits their lifestyle. 

Electronic Signatures Starting July 1st!

Word starting circulating late last night amongst the realtor crowd across Ontario that the wait for electronic signatures is finally over! After years of being told that electronic signatures were "coming soon" by different levels of government, starting July 1st we will be able to sign The Agreement Of Purchase And Sale (the main document to sell a property) digitally. No more scanning, no more driving around at a late hour or rushing for a last minute signature, no more faxing (well that was a given), no impossible to read documents from sending back and forth. 

I have been using electronic signatures for other documents (listing agreements, price reductions, etc) but now the full transaction could be signed digitally. Almost every client who has used this, prefers it. Saving the client time, and ensures no missed signatures or initials. As the client, you can read, review, and sign the document at your pace.

Real Estate 2.0 is here!

Selling Downtown Lifestyle - Candlelight Yoga

In an attempt to show just how relaxing a space can be, we held a candlelight yoga session at dusk inside the sub penthouse listing inside Mondrian. It was such a great experience and helped us bring more attention to this beautiful Ottawa Condo. We focus on selling lifestyle, but more specifically the lifestyle that a person would have by living in that building, or that unit.

Want to chat about selling your space? I would love to help, contact Matt.

Best Day Of The Week To List My Condo?

Ask any agent when the best time of year to sell and you will get two answers (usually), being "Yesterday" and the other more obvious "Spring and Fall". However what about the best day of the week? Typically there is no rhyme or reason that any certain day of the week is better than the other. However I seem to have a few ideas and Ill explain why. (Over thinking it? just maybe...)

First off, a few things to remember about what happens when a property is listed. I typically plan anywhere from four to seven days in advance (or less, really depends on the owner), to be able to have time to create all the marketing materials, get the photographer in, photos processed, etc. So a day here or there can be picked in advance, not just at random. When we list a property on our back end site (MLXchange), it immediately sends out an auto-notification email to any buyer who has a criteria setup  that matches that property. This notification email is a significant, and is a huge tool we rely on, especially during busy buyer months. Depending on the property you can match to 300 or even over 1000 different buyers, being hand delivered to each buyer, with all the information. Then within usually 24 hours, the property is uploaded to the full MLS or Realtor.ca.

Mid Week Theory

Typically the busiest time of the week for showings is during the weekend. This is when most people are going to be out looking (not at work), and have the flexibility to drive around. As an agent, we typically will book all these appointments the day or so before (usually Friday - if we have that much notice). Which means we send the property search results to our clients the day or so before that, for them to browse through and decide which ones they want to see. SO, if you list a property mid week, Tuesday, Wednesday or even Thursday, then you will be able to get many of the people who are going to be booking for the weekend.

After Work or Weekend Theory

For these auto notification emails to be effective, they need to be opened, and read. This means not only must they have photos (HUGE NO NO, why list if you don't have photos??), but also the buyers attention when the email is sent. If I am a buyer at work when the email comes and I can't focus on it, I will either miss/ignore it, or archive it. However if I am not in the middle of something the chances of me reading that email, and looking at the property are much greater. So the other theory is to list a property in the after work hours or on the weekend when you are less stressed about work, and more able to have the time to read the emails.  

Yesterday

While all marketing materials need time to be created, there are always buyers who are currently looking and placing offers. What if the perfect buyer for your condo placed an offer on another one last night, or today? ..... !

Basically there is no perfect answer, or at least for now, and we can only just guess at what makes the most sense. Do you have a suggestion to the best day of the week? I would love to hear it.

Lifestyle Marketing

Recently did a lifestyle photoshoot for a property, but couldn't use them since it sold before we got them back from editing. Love doing things a little differently when marketing a property. 

Ottawa Citizen Article - Condo Roundup - Take Aways

The Ottawa Citizen published an article today about the condo market in Ottawa, along with some insider forecasts on the current and future market. You can read the full article here. I have summarized the important take aways, then going to run through exactly what it means for buyers, sellers, and everyone else. 

Coles Notes:
- CMHC reports lowest condo construction starts this year since 2009.
- CMHC says the unsold inventory is to blame
- CMHC forecasts another smaller decline in 2015, then rallying back in 2016
- An industry analyst (from PMA Brethour Realty Group) predicts condos will represent ~18% of sales in 2014, compared to 25% in 2013, 29% in 2012.
- PMA blames poorer job prospects, and more cautious first time buyers, and investors are buying less than previous years, are maxed out, or scared by still-increasing prices.
- PMA sees condo sales increasing over the next year when first time buyers return to market. 

What exactly does this mean for those looking to buy in Ottawa?

Donald Trump is famous for saying you make money in the buy, not the sell. During the meltdown in the USA, Warren Buffett was advising to buy residential real estate before prices went back up. Over the next year or so, CMHC along with other analysts, are expecting the market to continue to soften, and then start to rise again. If you are in the market to buy, there is no better feeling then knowing the prices are going to lower (allowing you to buy low), and then rise. Obviously, you want to take your time and find the perfect place, at the best price, that suits you and your future. *NOTE* Plan on holding your property for at least three years, (preferably five), other wise the costs will outweigh your benefits. So think hard and long about your future or if uncertain, at least look at units that can cover the costs by renting it out. This also means the style of property. Are you dating? Chances are that 500sqft unit wont work for the future couple. Want a dog or kid? same thing. Think ahead and save yourself down the road.

What exactly does this mean for those looking to sell in Ottawa?

Certainly not great if you purchased your condo since 2009 and are looking to sell in the next year or two. You have more competition, and harder pricing. You will need to make your property stand out among the rest, and be willing to work with a buyer for a sale. ***Chances are, you have/will never heard/hear an agent say this but....*** if you can hold out, do it. Wait it out. This is the opposite of what we are "supposed" to say, but this is your largest investment - treat it as such. While you wait, the mortgage is getting paid down, and you will have more room later on. THE FLIP SIDE of this, if you need to sell, take the hit now (hopefully as small as possible), and find a great deal that will have a better return. 

What does this mean for those who are just checking in, with no immediate plans to buy or sell?

Don't panic. Everything goes up and down, and while we have seen a slow but constant increase, corrections are due to happen. Re-evaluate your life plan and see how your living situation will fit in the property over the next four or five years. Then try and plan accordingly. 

Do you want to chat about planing to buy? Or make a plan to reduce the hit you will take when selling? I would love to help you out, click the button below.

Click Here to Contact Matt Richling

Citizen Article - Condo Market 2014

Written by Matt Richling

Matt is a licensed salesperson at RE/MAX Metro City Realty in Ottawa, Canada. Matt loves helping sellers and buyers find the perfect home that fits their lifestyle. 

Lifestyle Photoshoot - Edgecliffe Avenue

Selling a home in Ottawa is more than just sqft and number of bedrooms. It comes down to feelings, emotions, and the future lifestyle for the buyer. While the buyer is looking at numbers and prices, they are really searching for a certain lifestyle that they do not have now. A large kitchen to cook and entertain in, or bathroom with a tub that lets them relax, or even as simple as a space they can see their future kids running around. Sell the lifestyle of the home or condo that the new buyer will have, rather than just selling by price and upgrades. 

Anyone can put a home on the MLS, but pushing top dollar for your home or condo can only be done with experience. Thinking of selling? I would love to chat more.

Check out more photos and all of the information of the home 1487 Edgecliffe Avenue.

Selling: Millennials Are Here, And Looking To Buy Your Condo

This is an Ad for SOHO, which targeted Millennials. Offering a free lease of a brand new Mercedes CLA with purchase of select units.

When you sit down and prepare to sell your Ottawa condo, knowing who your target market is, will help you stand out and get results. Millennials, like baby boomers or Gen X, don't have a single definition, but the are typically considered to be people born between 1980 and the late 1990's. They are addicted to technology, and are now one of the larger demographics buying real estate across North America. 

If you are not going to include or pay attention to Millennial clients, then you are cutting out a large pool of possible buyers from your condo.  So, you ask if it is just marketing hype? Should you even care?

Take a peek at these economic and real estate statistics below that indicate Millennials are ready to purchase in the coming months - and beyond.

“Nearly 40% of buyers are first-timers, with Millennials making up 76 percent of the demographic.”

— National Association of Realtors

Half of 25-to-34-year-olds project to account for half of first-time buyers in the next decade. (Harvard University’s Joint Center for Housing Studies) 

A third of homebuyers during the first quarter of 2014 were Millennials. (National Association of Realtors)

Mortgage rates should remain near their record lows through the end of the year and start of 2015. (Bankrate)

Credit standards are easing for first-time buyers, which is great news for many Millennials with low scores. (Wall Street Journal)

Home prices are expected to improve between May 2014 and May 2015, with a predicted rise of 6%. (CoreLogic)

“Homebuying sentiment remains high for 94% of potential buyers, including many Millennials”

— Discover

77% of Millennials are confident they’ll know how to organize personal finances in the future. (Wells Fargo)

From 2015-25, Millennials are forecast to form 24 million new households. (Harvard University’s Joint Center for Housing Studies)

Many young renters aspire to buy homes soon, as they view homeownership as more ideal than renting. (Fannie Mae)

“Gen Y finances are improving: A third of Millennials are saving 6-10% of income for retirement.”

— Wells Fargo

From February 2013 to December 2017, home values are forecast to improve by an average of 22%. (Zillow)

Over 80% of Millennials say they are either currently comfortable financially or will be soon. (Pew Research Center) 

Eight in 10 Millennials cited the recent U.S. recession as the main reason they’ve become better savers. (Wells Fargo)

Older residences, including foreclosures, are providing Gen Y'ers countless affordable home options. (National Association of Realtors)

Take advantage of this knowledge and contact me about selling your Ottawa condo. Click the button below. I would love to help you out!

Click To Contact Matt Richling About Selling

Selling - Marketing To Millennials

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Written by Matt Richling

Matt is a licensed salesperson at RE/MAX Metro City Realty in Ottawa, Canada. Matt loves helping sellers and buyers find the perfect home that fits their lifestyle. 

When Is The Best Time Of Year To Sell My Ottawa Condo?

When it comes to selling, one of the most common questions I am asked, is "when is the best time to sell?" 

The best time of year would be when there is the most demand for buyers and sellers. When both buyers are looking and sellers have their condo listed for sale. This is usually the Spring, followed by the fall, which are both our busiest time of the calendar year. The spring market in 2014 started much later than usual due to the weather, but normally mid-March or mid-April, lasting till mid-July.  The fall market being mid to late August till early-mid December. It cools off over summer and the December holidays.

Keep in mind, my favourite saying in relation to selling condos is, "There is no snow in condo land." Meaning there are always buyers looking and the condo market is less affected by the weather and the seasons. Condo market starts earlier in the spring, and will go later till the holidays in December. Buyers are less likely to be dependant on families and more on their own schedules/wants.

One hidden/unknown time is always the mid-January rush, where we have the buyers who have finished holidays (or a family house that was way to small with all the family over) and can't find what they are looking for since the sellers are waiting till spring. 

That being said, there are ALWAYS properties selling and buyers looking. If you are looking on new years or Christmas day, you are a serious buyer who is in need of a home. So don't be so quick to say no if you get a showing request.

Click the button below to learn more about selling your condo here in Ottawa. I would love to help you!

Click Here for More Information About Selling Your Ottawa Condo

Selling

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Written by Matt Richling.

Matt is a licensed salesperson at RE/MAX Metro City Realty in Ottawa, Canada. Matt loves helping sellers and buyers find the perfect home that fits their lifestyle.